More than 82% of US online adults are active with social technologies, according to Forrester Research. More than half of consumers who think brands should have a social presence expect that these companies will listen to what they're saying—and almost as many expect companies to ask for their feedback. To effectively market your products and services and promote your overall brand, you need to open a direct dialog with your target audience. Using Mzinga OmniSocial to connect with your audience can help you build beneficial relationships while giving you the honest feedback you need to build a lasting brand.

As consumers, we demand unfettered access to more-and better-information on products and services prior to making purchases. Using social software to build customer trust and differentiate your products can help you increase sales, revenue, and profitability. With a social commerce solution, you can increase revenue by moving your customers through a process to transform them from interested prospects to satisfied customers...and eventually trusted advocates for your brand.

Social software and online community technologies can expand the scope of your market research and help you gain insight into your targeted consumer groups, all while reducing the costs traditionally associated with market research. A social market research solution can help you better understand your audience's needs, attitudes, and behaviors—and then use that information to drive strategies and initiatives for innovation, customer loyalty, employee engagement, and communications.